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I have several primary customers, how do I map their customer journeys?
I have several primary customers, how do I map their customer journeys?

Should you make one map with multiple journeys, or separate maps for each customer segments? Here are the answers.

Updated over 2 months ago

This is part of a Q&A video series with professional journey mapping tips from our experts Daniel Ewerman, CEO here at Custellence and Marc Fonteijn, host of renowned Service Design Show

The questions come from participants in the Perfect Map Course.

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