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Should I put all touchpoints in a single lane or do I put them all in separate lanes?
Should I put all touchpoints in a single lane or do I put them all in separate lanes?

Here is a piece of really good advice on how to deal with all your different touchpoints in a journey map.

Updated over 3 months ago

How do I map my touchpoints? Should I have ONE lane where I put all my different touchpoints?  Or should I create separate lanes for each touchpoint? 

This is part of a Q&A video series with professional journey mapping tips from our experts Daniel Ewerman, CEO here at Custellence and Marc Fonteijn, host of renowned Service Design Show. 

The questions come from participants in the Perfect Map Course.

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