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How do I get the different detail levels right in a customer journey map?
How do I get the different detail levels right in a customer journey map?

When should you dig deep into the steps in customer journey, and when is a higher level of detail enough?

Updated over 3 months ago

When mapping the customer journey you need to handle the different levels of detail in a customer journey. When is it relevant to break down the customer journey into smaller steps and actions, and when are the broader steps enough? 

This is part of a Q&A video series with professional journey mapping tips from our experts Daniel Ewerman, CEO here at Custellence and Marc Fonteijn, host of renowned Service Design Show. 

The questions come from participants in the Perfect Map Course.

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