Journey mapping is not just following the right steps to create a map, it’s also about the environment and context that you are able to create. So how do you deal with stakeholders to create a successful journey mapping project? Here are some key insights!
This is part of a Q&A video series with professional journey mapping tips from our experts Daniel Ewerman, CEO here at Custellence and Marc Fonteijn, host of renowned Service Design Show.
The questions come from participants in the Perfect Map Course.