You are excited about journey mapping, and see the value of it. You might have struggled yourself with journey mapping, perhaps with post-its and brown paper, until you found how much more you can accomplish with a purpose built tool for journey mapping. Now, how do you convince your team and organization about the value of that?  

This is part of a Q&A video series with professional journey mapping tips from our experts Daniel Ewerman, CEO here at Custellence and Marc Fonteijn, host of renowned Service Design Show. 

The questions come from participants in the Perfect Map Course.