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What is the difference between a service blueprint and a customer journey map?
What is the difference between a service blueprint and a customer journey map?

Are you sure you only want to create a customer journey map, or should you actually create a service blueprint?

Updated over 3 months ago

Here is how the two are connected, how they differ from each other and why you should consider creating a service blueprint if you want to improve customer experience!

This is part of a Q&A video series with professional journey mapping tips from our experts Daniel Ewerman, CEO here at Custellence and Marc Fonteijn, host of renowned Service Design Show. 

The questions come from participants in the Perfect Map Course.

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