How do I map my touchpoints? Should I have ONE lane where I put all my different touchpoints?  Or should I create separate lanes for each touchpoint? 

This is part of a Q&A video series with professional journey mapping tips from our experts Daniel Ewerman, CEO here at Custellence and Marc Fonteijn, host of renowned Service Design Show

The questions come from participants in the Perfect Map Course. If you want to learn how to make better maps faster and with more confidence, head on over to The Perfect Map Course

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