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What is the difference between steps and actions in a customer journey map?
What is the difference between steps and actions in a customer journey map?

Phases, steps, situations or activities – how do I define what takes place in a customer journey?

Sabina Persson avatar
Written by Sabina Persson
Updated over a week ago

This is part of a Q&A video series with professional journey mapping tips from our experts Daniel Ewerman, CEO here at Custellence and Marc Fonteijn, host of renowned Service Design Show

The questions come from participants in the Perfect Map Course. If you want to learn how to make better maps faster and with more confidence, head on over to The Perfect Map Course

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