When mapping the customer journey you need to handle the different levels of detail in a customer journey. When is it relevant to break down the customer journey into smaller steps and actions, and when are the broader steps enough?
This is part of a Q&A video series with professional journey mapping tips from our experts Daniel Ewerman, CEO here at Custellence and Marc Fonteijn, host of renowned Service Design Show.
The questions come from participants in the Perfect Map Course. If you want to learn how to make better maps faster and with more confidence, head on over to The Perfect Map Course