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Is it right or wrong to use assumption based improvements and test them in a pilot setting?
Is it right or wrong to use assumption based improvements and test them in a pilot setting?

How much customer research is enough in a customer journey map?

Sabina Persson avatar
Written by Sabina Persson
Updated over a week ago

Can you put assumptions in a journey map? If so, when is it ok to work assumption-based, and when do you need to be sure that you make decisions based on real customer insights?
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This is part of a Q&A video series with professional journey mapping tips from our experts Daniel Ewerman, CEO here at Custellence and Marc Fonteijn, host of renowned Service Design Show. 

The questions come from participants in the Perfect Map Course. If you want to learn how to make better maps faster and with more confidence, head on over to The Perfect Map Course

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