The basics on journey mapping
8 articles
- What is a journey map?What is a journey map, what's the basic elements in a map and why is it made?
- How to use customer journey mapsHow do you use journey maps, and what is the value of journey maps in an organization? How can you benefit from journey mapping?
- What are the different variations of journey maps?How does a customer journey map differ from a user journey map, an employee map or a service blueprint?
- How do I create a high-level journey map?What are the essential steps to creating a useful and valuable customer journey map?
- Where do I start with my journey mapping process?Get hands-on guidance on where in your journey map you can start mapping, and what elements you need to have in your map
- What's the reason for mapping the customer journey?What's the rationale behind journey mapping, and why do organizations create journey maps?
- What does it mean to map your customer journeys on a professional level?How do professionals vs. non-professionals create journey maps? How do you avoid common beginner's mistakes?
- How long does it take to create a useful customer journey map?