8 articles
What is a journey map?What is a journey map, what's the basic elements in a map and why is it made?
How to use customer journey mapsHow do you use journey maps, and what is the value of journey maps in an organization? How can you benefit from journey mapping?
What are the different variations of journey maps?How does a customer journey map differ from a user journey map, an employee map or a service blueprint?
How do I create a high-level journey map?What are the essential steps to creating a useful and valuable customer journey map?
Where do I start with my journey mapping process?Get hands-on guidance on where in your journey map you can start mapping, and what elements you need to have in your map
What's the reason for mapping the customer journey?What's the rationale behind journey mapping, and why do organizations create journey maps?
What does it mean to map your customer journeys on a professional level?How do professionals vs. non-professionals create journey maps? How do you avoid common beginner's mistakes?
How long does it take to create a useful customer journey map?