What is a journey map?

What is a journey map, what's the basic elements in a map and why is it made?

Sabina Persson avatar
Written by Sabina Persson
Updated over a week ago

This video is from the first lesson in the Customer Journey Mapping Essentials Masterclass, where you can register and get access to all eight lessons. The Masterclass is created in collaboration with Marc Fonteijn and The Service Design Show. In the Masterclass you'll discover the professional way to map your customer journeys, and learn about:

  • What is a journey map really?

  • Why should I journey map?

  • What are the steps to a useful journey map?

  • Hong long does it take to map the customer journey?

  • What are the mistakes I want to avoid?

  • How does a customer journey map differ from other maps, such as experience map, or user map?

...and much more!

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