Getting started

The basics on how to create maps and use the tool

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26 articles in this collection
Written by Sabina Persson
The basics on journey mapping

Video: What is a journey map?

What is a journey map, what's the basic elements in a map and why is it made?
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Written by Sabina Persson
Updated over a week ago

Video: How to use customer journey maps

How do you use journey maps, and what is the value of journey maps in an organization? How can you benefit from journey mapping?
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Written by Sabina Persson
Updated over a week ago

Video: What are the different variations of journey maps?

How does a customer journey map differ from a user journey map, an employee map or a service blueprint?
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Written by Sabina Persson
Updated over a week ago

Video: How to create a journey map on a high-level?

What are the essential steps to creating a useful and valuable customer journey map?
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Written by Sabina Persson
Updated over a week ago

Video: Where do I start with my journey mapping process?

Get hands-on guidance on where in your journey map you can start mapping, and what elements you need to have in your map
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Written by Sabina Persson
Updated over a week ago

Video: Why do we map the customer journey?

Why do organizations actually create journey maps?
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Written by Sabina Persson
Updated over a week ago

Video: How do professionals vs. non-professionals create journey maps?

What does it mean to map your customer journeys on a professional level? How do you avoid common beginner mistakes?
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Written by Sabina Persson
Updated over a week ago

Video: How long does it take to create a useful journey map?

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Written by Sabina Persson
Updated over a week ago