Group 65
Go to Custellence
All Collections
Level up you journey mapping skills
Level up you journey mapping skills
Expert tips on the most common questions when journey mapping
16 articles in this collection
Written by
Sabina Persson
What is the difference between a service blueprint and a customer journey map?
Are you sure you only want to create a customer journey map, or should you actually create a service blueprint?
Written by
Sabina Persson
Updated over a week ago
What are the trade-offs a team has to make to implement the ideas and what are the usual challenges?
Written by
Sabina Persson
Updated over a week ago
How do I convince people not experienced with journey mapping to use tools - like sophisticated ones like Custellence?
Written by
Sabina Persson
Updated over a week ago
Should I draw a third customer journey to bridge the gap between the “as-is” and the “to-be” map?
Written by
Sabina Persson
Updated over a week ago
Is it right or wrong to use assumption based improvements and test them in a pilot setting?
How much customer research is enough in a customer journey map?
Written by
Sabina Persson
Updated over a week ago
How do you deal with stakeholders to create a successful journey mapping project?
Here are some key take-aways on how to make sure to involve the right people and succeed with your journey mapping.
Written by
Sabina Persson
Updated over a week ago
How to use URL links to connect maps in a customer journey eco-system
Written by
Sabina Persson
Updated over a week ago
How do I get the different detail levels right in a customer journey map?
When should you dig deep into the steps in customer journey, and when is a higher level of detail enough?
Written by
Sabina Persson
Updated over a week ago
What is the difference between steps and actions in a customer journey map?
Phases, steps, situations or activities – how do I define what takes place in a customer journey?
Written by
Sabina Persson
Updated over a week ago
How do I create a customer journey eco-system?
Avoid making a super-detailed map with every step in the journey - that will result in a big hairy monster of a map! Instead, do this.
Written by
Sabina Persson
Updated over a week ago
Should I put all touchpoints in a single lane or do I put them all in separate lanes?
Here is a piece of really good advice on how to deal with all your different touchpoints in a journey map.
Written by
Sabina Persson
Updated over a week ago
Who should own the customer journey?
And who should be responsible and accountable for it?
Written by
Sabina Persson
Updated over a week ago
How do I deal with a customer journey that has multiple paths?
Written by
Sabina Persson
Updated over a week ago
If a customer wants or expects to do a specific thing that is not possible, should I add that as a step in the customer journey?
Or should I ignore that and just map our touchpoints?
Written by
Sabina Persson
Updated over a week ago
How do I know which customer journeys are the most important?
Here are some tips to help you choose what customer journeys to prioritize
Written by
Sabina Persson
Updated over a week ago
I have several primary customers, how do I map their customer journeys?
Should you make one map with multiple journeys, or separate maps for each customer segments? Here are the answers.
Written by
Sabina Persson
Updated over a week ago